BRand Identity
The Pôsterie | Thesis
Role: Masters Student in Graphic Design
School: New England School of Art and Design at Suffolk University
For my Master’s Thesis I designed the brand identity for a business called The Pôsterie. In my design research I examined our connection to past and future generations through tangible means of documentation (i.e. letters, postcards, journals, photo albums), and exposed how that connection is weakened as we transition from tactile to digital forms of storytelling. Unlike previous generations, we primarily use digital methods of storytelling and documentation (i.e. text, email, social media). I wondered, “how can we recover, strengthen, and facilitate the sense of interpersonal connection to family and friends that was once preserved through the intimacy of a handwritten letter?”
To answer this, I designed the visual language for a letter-writing café and digital app which help bring the dying art of handwriting together with the digital world. The app personalizes and facilitates the user’s experience since the tangible, handwritten letters they write are easily digitized, stored and organized. Through identity design, an ad campaign, signature patterns, a digital app, and environmental graphics for the café, The Pôsterie brand took shape.
Logo development mockups
The final design was created as a stamp to achieve a more authentic look and feel. However, it looked too crisp, so I experimented with stamping on different types of paper.
The final logo was an image trace of an actual stamped impression of the logo.
VHB Brand Refresh
During VHB's refreshed branding initiative I designed the new color palette, helped design the award winning Brand Book, and developed templates for VHB’s new marketing collateral, including the award winning Aviation Brochure, postcards, reports, social media, eblasts, and gifts.
I also helped bring the refreshed brand to life by helping to direct and produce this recruiting video called Love Your Mondays.
